The famous Winston smoking billboard was on the northeast corner of State & Randolph streets in Chicago. Circa 1967. A billboard like this was featured in the movie "Take the Money and Run (1969)," where the smoke rings were blown directly into Woody Allen's apartment window.
Take the money and run.
Smoking Billboard Scene at 3:45
If I recall correctly, this sign was a steaming cup of coffee advertising a brand of canned coffee before it was the Winston sign. The same principle as Leave it to Beaver's Steaming Bowl of Soup Billboard.