Chicago's Rogers Park and West Ridge Communities Movie Theaters History.

Literature of movie theater (many times spelled 'theatre') architecture tends to focus on the best examples of the type. But rarely do they provide a sense of how pervasive movie theater culture was as a form of neighborhood entertainment, or how it evolved in response to changes in building technology, film production, and social trends.

Before World War I, a common scheme of white glazed brick and green glazed brick trim, with terra cotta accents was an often-seen theater-style from those years.

The small movie houses at the turn of the 20th century were referred to as “photoplays.” They were built at the declining end of the nickelodeon era when features were short, admission was a nickel, and “talkies” were still over a decade away. These smaller theaters could not compete against the much larger movie palaces which began appearing only a few years later, some remained open into the 1950s or later.

Movie theaters can be divided into types based on their architectural characteristics, but also by the number of seats. Nickelodeons like the Casino and the Morse accommodated anywhere from 300 to 650 people. Neighborhood theaters like the Adelphi and the Ellantee could seat more than 1,000. Movie palaces could accommodate from 1,500 to more than 4,000.

Movie palaces were like the Woolly Mammoths, they grew to enormous sizes, yet depending on the perfect environment in order to survive. Movie palaces provided affordable entertainment in a beautiful surrounding. And in the Chicago summer, it didn't hurt that you could enjoy air conditioning long before it was readily available. But the buildings began to age, and the profit margins began to shrink. New movie theaters were more likely to open in areas with generous amounts of parking. Many of these elaborate theaters went into a long decline that ended in demolition.

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400 Theater (1912). 6746 N. Sheridan Road. 725 Seats.
Originally named the Regent Theater, it was built as a vaudeville and movie house. It had one screen and could seat 725 people. Early on the name was changed to the Village North Theater.

In 1930 it was renamed again to the “400 Theater.” This is due to the fact that at the time “The Four Hundred” was a popular term for the top four hundred people in Chicago's high society. Keeping the name for over 65 years, the theater changed with the times, even splitting the auditorium into multiple screens, calling itself the “400 Twin.” 

Around 1995 the movie house had changed names to the Village North Theater, the once again, was rehabbed in 2008.

Then on July 1, 2009, it reopened as "The New 400 Theaters,” showing first-run movies on 35mm format in four refurbished venues.

Adelphi Theater (1917). 7074 N. Clark Street. 1,308 Seats.

The Adelphi Theatre opened November 10, 1917, with Emily Stevens in “Outwitted.” It was operated by the Ascher Brothers circuit. It was designed by local architect John E.O. Pridmore.

The Adelphi Theater was built just four years after the Morse Theater, but the change is dramatic. The marquee was more elaborate and a two-story illuminated sign was mounted to the building. The ornamentation has become more exuberant, and you can see the light sockets that are integral to the terra cotta columns. A signboard showed what was currently playing. This building accommodated several storefront spaces and a large lobby. Movies were still silent, but they were often feature-length, underscored with a live orchestra or organ music, and shown according to a schedule.

The small structures at the rear of the building were early air-conditioning equipment, a rare luxury for the time. And of course, this was fireproof construction with a steel frame, concrete floors and roof, and brick curtain walls.

Throughout the 1910s move, studios were being consolidated and centralized distribution was established. This theater was operated by the Ascher Brothers, who would coordinate movie distribution throughout their network. There were many of these early operators, including Balaban & Katz (B&K), Marks Brothers, William Fox, Marcus Loew, and Adolph Zukor. Theaters were bought and constructed with the intent of establishing entertainment empires. 

In the 1930s, the Adelphi Theatre received an Art Deco remodeling. The theatre was modernized during the 1940s and again in the 1950s. It began to show second-run features starting in the late-1960s, and closed briefly in the early-1980s, after several years screening Spanish movies.

In the mid-1980s, the Adelphi Theatre reopened as the North Shore Cinema but was again known as the Adelphi Theatre when it began to show East Indian films and became the premier venue for Bollywood features in the Chicagoland area, despite its down-on-its-heels appearance both inside and out.

The Adelphi Theatre closed in January 2002. Sadly, the still-viable theatre was demolished in January 2006. 

Casino Theater (1911). 7053 N. Clark Street. 299 Seats.

Emma Cohen with a front for “Hitchin' Posts” in 1920 at the Casino Theater in Chicago.

The former Casino Theater at 7053 N. Clark was the oldest motion picture theater in Rogers Park and was documented in an article published in the Chicago Tribune in August of 1911. It had a facade of glazed green and white brick with terra cotta trim. The theater was built in the middle of the nickelodeon craze, which lasted from 1905 until about 1914. For a nickel admission, you could enter and stay as long as you like. A typical nickelodeon might show short features 16 hours a day, from 8 am until midnight. 

Many early theaters were simply converted storefronts. These acquired a dangerous reputation since they were not fireproof and the early nitrate film stock was extremely flammable. 

NOTE: It's interesting that this theater only had 299 seats. According to the Chicago Building Code, theaters with 300 or more seats would be define as a Class-5 construction, requiring greater attention to safety features, at a greater expense.

The Casino was put out of business as larger, more elaborate theaters were constructed nearby. As movie theaters became more profitable the early ones were often superseded by larger models. The marquee was removed and it was converted into storefronts. The front of the theater building was identifiable by an arched parapet wall, but this has been removed and squared off making it harder to spot this for what it was.

Cine Theatre (1937).  2516 W. Devon Avenue. 1200 Seats.

The Rapp & Rapp designed Cine Theatre was opened in 1937 at Devon and Maplewood Avenues in the West Ridge community. The Cine Theatre closed in 1953 and was converted into a clothing store. The former theatre has been home to an Indian restaurant for many years.

Devon Theater (1929). 6225 N. Broadway (actually in Edgewater). 949 Seats.
Opened as the Knickerbocker Theater by the Lubliner & Trinz circuit in 1915 in Chicago’s Edgewater neighborhood. On December 25, 1929, the Theater was renamed the Devon Theater, though it was more than two blocks away from Devon Avenue. 

It actually stood on North Broadway. Around the time it was renamed, the operation of the Devon Theater was taken over by Essaness. It mostly served as a second-run house and was quite plain. It continued to operate through the 1970s, and later housed a church for a time. The Devon Theater was razed in 1996 after the block was acquired by Loyola University’s expansion into Edgewater.

Ellantee Theater (1919). 1554 W. Devon. 1,484 Seats.

The Ellantee Theatre was later renamed the Ridge Theatre, which closed a long time ago. Today, the building is the Devon-Clark hardware store.

Granada Theater (1926). 6427 N. Sheridan Road. 3,448 Seats.
Built-in 1926 for the Marks Brothers circuit, this was one of the largest movie palaces on Chicago’s Far North Side, located in Rogers Park. The Granada Theater, designed by Edward Eichenbaum (of the firm of Levy & Klein), was opened September 18, 1926 with a Jack Haskell stage show “Eastern Nights” and on the screen Belle Bennett in “The Lilly” (The story of a woman who fights like a tigress to ensure happiness to her young sister). The Granada Theater was originally designed for both live stage shows (Vaudeville) and films.

The Wurlitzer 4/20 theater organ was played by Alfred F. Brown. The proscenium was 60 feet wide and the stage was 32 feet deep. Seating was provided for 3,448, with 1,833 in the orchestra level and 1,615 seats in the balcony. 

A Wurlitzer 4/20 Theatre Organ.

On November 18, 1932, the theater was acquired by the Balaban & Katz chain and it was briefly closed, reopening on July 29, 1933, with John Barrymore in “Reunion In Vienna” and Laurel & Hardy in “Me and My Pal.” By the 1940s the Granada was only showing movies. 

On November 19, 1975, the World Premiere of Jack Nicholson in “One Flew Over the Cuckoo’s Nest” was held at the Granada Theater, with Jack Nicholson & Louise Fletcher appearing ‘in person.’ It remained open as a movie theatre, operated by Plitt Theatres until the late-1970s. The Granada was used for rock concerts sporadically during the early to mid-1980s but eventually closed entirely.

The Granada was raized in 1990, after being stripped of all its remaining decorations. An apartment complex at 6441 N. Sheridan Road was built on the theater's site in 1991.

Howard Theater (1917). 1621 W. Howard Street. 1,625 Seats.
The Howard Theater was designed by Henry L. Newhouse and built-in 1917. It was soon acquired by Balaban & Katz. The building contained a row of commercial spaces with residential units above.

A major burst in movie theater creativity occurred in the Howard Street commercial district. This area was a transit hub between Chicago and the North suburbs, and supported a strong commercial and entertainment district after its annexation to Chicago in 1915. At the time you couldn't buy liquor in nearby Evanston, but the merchants along Howard Street were willing to remedy the situation.

Heating and Ventilating Magazine, 1919.

Originally the entire facade of glazed green and white brick with terra cotta trim was illuminated with integral lights, including two domed towers that must have been visible throughout the district. Notable was its ornate Neo-Classical style facade, complete with sculpted masks of comedy and tragedy, and the theatre’s name inscribed above the arch-shaped window over the marquee.

The Howard Theatre continued to show first-run films until it was shuttered around Thanksgiving 1975. In 1999, the long-vacant Howard Theatre’s auditorium was razed but its beautiful facade and outer lobby were saved and integrated into the apartments and retail structure which was built on the site of the Howard Theatre.

Knickerbocker Theater (1915). 6225 N. Broadway (actually in Edgewater). 949 Seats.
Opened as the Knickerbocker Theater by the Lubliner & Trinz circuit in 1915 in Chicago’s Edgewater neighborhood. On December 25, 1929, the Theater was renamed the Devon Theater, though it was more than two blocks away from Devon Avenue. 

It actually stood on North Broadway. Around the time it was renamed, the operation of the Devon Theater was taken over by Essaness. It mostly served as a second-run house and was quite plain. It continued to operate through the 1970s, and later housed a church for a time. The Devon Theater was razed in 1996 after the block was acquired by Loyola University’s expansion into Edgewater.

Lincoln Village Theater (1968). 6101 N. Lincoln Avenue. 1,440 Seats. Then Lincoln Village 1-3 - then changed to 7-9.
Lincoln Village Theater was just like some old-school, fabulous, downtown Chicago theaters, at a time when downtown was beginning to lose theaters. The lobby was expansive, luxurious, lit by dramatic wall sconces and a working fireplace. There was a sunken seating area and fancy restrooms. A place to see and be seen.

Inside the theatre, extra-wide aisles led to extra-cushy seats. A wood-paneled balcony structure rose off the main floor. There wasn’t a bad seat in the house, thanks to stadium-style seating.

Under new owners, the Lincoln Village Theater (7-9) was partitioned into three oddly shaped boxes, then the building was razed around 2000. 

Read my in-depth Lincoln Village Theater article.

Lincoln Village 1-6 (1989). 6341 N. McCormick Boulevard.
This cinema opened June 29, 1989, as an addition to the Lincoln Village Theater, which by this time, had been broken up into 3 screens from the original one-screen theater palace. The triplex theater changed from the Lincoln Village 1-3 to the Lincoln Village 7-9. 

Around 2000, the former Lincoln Village 7-9 was closed and demolished, replaced by a new retail space. In late-2005, the Lincoln Village 1-6 was sold by Loews to the Village Theatres chain.

The first movies to show at Lincoln Village 1-6 were “The Karate Kid Part III”, (on two screens), “Do The Right Thing”, “Great Balls of Fire”, and “Batman” (on two screens).

The Lincoln Village was acquired by FunAsia, a chain featuring Bollywood films, in May of 2008. However, by December 2008, the theater was closed.

Morse Theater (1912). 1330 W. Morse. 650 Seats.

Neighborhood residents will recognize this as "The Mayne Stage," with 299 seats. It was recently renovated as a concert space and bar near the Morse El stop. It has since been closed. But before it became the Mayne Stage it was the Morse Theater.

The Morse Theater went a step beyond the Casino Theater. It used an attractive combination of glazed green and white brick with terra cotta trim to convey respectability. And it was claimed to be fireproof built using steel roof trusses and fireproof cladding. 

The central bay provided access to the box office and a small lobby. The projecting marquee and inset entrance helped to extend the theater space and draw in the crowd. Box offices were normally placed close to the sidewalk to better call-in customers. Two flanking storefronts allowed for additional income. With a seat count of 650 building code required that the theater observe the maximum number of seats-per-row (13), provide clear secondary exits to the alley, and locate the projector in a fire-proof room.

It was common for these theaters to combine motion pictures with live entertainment to compete with the popular vaudeville shows of the time. Interestingly, vaudeville had begun to intersperse their own shows with short feature films. As live performances became more expensive most movie theaters eliminated them. Vaudeville itself was hit hard by the popularity of the motion picture. Two years after this theater was built D.W. Griffith's twelve-reel Birth of a Nation became the first blockbuster, paving the way for more feature-length films and further boosting the popularity (and profitability) of motion pictures.

During the mid-1930’s, it was remodeled in Art Deco style and renamed the Co-Ed Theater, playing on its proximity to Loyola University. The Co-Ed closed in 1954 and from 1956 until 1977, it became home to the Congregation Beth Israel Synagogue.

In 1986, the building was converted into the Cobbler’s Mall, which included, as the name implies, a shoe repair store. In 2008, the Morse Theatre was renovated and restored, and reopened in October 2008 as a venue for concerts, despite an arson attack in August. Live theater, independent cinema, and children’s programs were also planned. It reopened early-2010 as the Mayne Stage. In March 2016 it ceased being a concert venue and now hosts special events.

New Devon Theater (1912). 1618 W. Devon Avenue. 556 Seats.
The New Devon Theater was built in 1912 with the common scheme of white glazed brick with dark green glazed brick trim, an often-seen style from the years just before World War I. The large main entrance arch has a relief of a woman’s face at the top of the arch. 

Among its earliest movie listings was a photoplay titled "The Diamond from the Sky," from 1915, a drama hyped with a full-page ad in the Chicago Tribune. This serial told the story of the diamond heir loom of the Stanley family.

The New Devon was listed for sale in the Saturday, December 21, 1918, Chicago Tribune, when the nearby Ellantee Theater (completed in 1919) at 1554 W. Devon, was under construction. 

By 1922 it had been converted to the William J. Hughey Motor Company, a Ford dealership, at 1618 W. Devon, and in 1936 it had become an American Legion hall.

In 1941 it housed the Rogers Park chapter of America First, an anti-war group which had trouble finding lodgings in the area due to landlords’ fear of being seen as pro-peace while war raged in Europe. The group had been summarily kicked out of another meeting space after only a few weeks of occupancy, no reasons given.

By 1952, it appears to have been home to Devon-Clark Radio, which changed to Devon-Clark Television by 1954, an electronics store selling Westinghouse electronics, air conditioners with the tagline “Sleep in an ice cube on hot muggy nights,” only $2.66 a week! ($25.38 a week today) and other goods – though some ads list the address as 1612 Devon, a different building entirely.

Since 1963, it has served Chicago’s Assyrian community as the home of the Assyrian American Association of Chicago.

Norshore Theater (1925). 1749 W. Howard Street. 3,017 Seats.
In 1925 the Norshore Theater located just to the west of the elevated tracks. It contained 3,017 seats and had a facade of glazed green and white brick with terra cotta trim. 

A major burst in movie theater creativity occurred in the Howard Street commercial district. This area was a transit hub between Chicago and the North suburbs, and supported a strong commercial and entertainment district after its annexation to Chicago in 1915. At the time you couldn't buy liquor in nearby Evanston, but the merchants along Howard Street were willing to remedy the situation.

Portions of the front facade slanted back from the street slightly. This had the effect of funneling people towards the theater entrance. At the marquee there were tall terra cotta piers with large signs, visible from east and west.

The ornamentation of this theater was more restrained than that of the Howard Theater. The Norshore Theater was built by Rapp & Rapp, in the French Renaissance Revival style. It was also noted as being operated by Balaban & Katz. It does seem odd to have two large Balaban & Katz theaters a block away from each other. The demand for movies at this time must have been breathtaking. But it wasn't to last. This theater was demolished in 1960.

North Shore Theater (1912). 6610 N. Sheridan Road. 
This early Rapp & Rapp theater was announced in the September 25, 1912 Chicago Tribune. It was described as two stories high and of fireproof construction. By 1927, it had turned into retail stores. In 1966, an apartment building rose on the site, which remains today.

Nortown Theater (1931). 6320 N. Western Avenue. 2,086 Seats.

The Nortown Theater was built by Balaban & Katz. It opened on April 4th, 1931 with Nancy Carroll in “Stolen Heaven” and Laurel & Hardy in “Chickens Come Home.”

The Nortown Theater was an Atmospheric style theater, designed by architect James E.O. Pridmore, to look like you were sitting in an outdoor theater with the ceiling at night with stars twinkling.

It was located in the West Ridge neighborhood on Western Avenue near Rosemont Avenue. It featured a 3/15 Wurlitzer theater organ which was opened by organist Eddie House ‘Chicago’s Premier Singing Organist’.

Wurlitzer 3/15 Theater Organ.

The theater closed in 1990 after an unsuccessful triplexing in 1984 and was afterward used as a community center and still later, as a church.

Unfortunately, the Nortown Theater was demolished in June-August 2007. A great deal of the theater’s decorative terra-cotta and plaster was salvaged before the building was torn down. Condominiums and two small cinemas (which will cater to Pakistani and Indian audiences), along with retail space, were planned to replace the Nortown Theater. However these fell through. It is currently a Wendy’s restaurant.

Park Theater (1912). 6916 N. Clark Street. 300 Seats.
This small nickelodeon operated from 1912-1916. It now houses Fast Muffler Auto Service.

Plaza Theaters 1, 2, 3 (1980). 3343 W. Devon Avenue.
Located in a strip mall and first operated by Essaness, later (briefly) by Plitt then finally by Cineplex-Odeon. This theater was one of the most generic, non-descript Theaters ever in Chicagoland. Located across the street from a Golden Bear Restaurant on McCormick Blvd., the Lincoln Village Shopping Center, where the old Lincoln Village Theater 7-9 was located. It was just to the south, and on the east side of McCormick Blvd.

The Plaza 1, 2, 3 was housed in the closed Jewel Food Store, just next to Community Discount World. To be more precise, it occupied the north half of the building. It opened on December 12, 1980 with “Stir Crazy” playing on two screens. The third screen opened on December 25th, Christmas day. It operated until 1998. The Plaza's downfall probably started when Cineplex-Odeon built the Lincoln Village Theater 1-6 on the east side of McCormick Blvd.

Regent Theater (1912). 6746 N. Sheridan Road. 725 Seats.
The Regent Theater was originally built as a vaudeville and movie house, had one screen and could seat 725 people.

In 1930 it was renamed the “400 Theater.” This is due to the fact that at the time “The Four Hundred” was a popular term for the top four hundred people in Chicago's high society. Keeping the name for over 65 years, the theater changed with the times, even splitting the auditorium into multiple screens, calling itself the “400 Twin.” 

Around 1995 the movie house had changed names to the Village North Theater, the once again, was rehabed in 2008.

Then on July 1, 2009 it reopened as "The New 400 Theaters,” showing first run movies on 35mm format in four refurnished venues.

Ridge Theater (1919). 1554 W. Devon. 1,200 Seats.

The Ridge Theatre was previously the Ellantee Theatre. Long ago closed as a movie house, today the building houses the Devon-Clark hardware store.

Village North Theater (1912). 6746 N. Sheridan Road. 725 Seats.
Originally named the Regent Theater, it was built as a vaudeville and movie house. It had one screen and could seat 725 people. Early on the name was changed to the Village North Theater.

In 1930 it was renamed again to the “400 Theater.” This is due to the fact that at the time “The Four Hundred” was a popular term for the top four hundred people in Chicago's high society. Keeping the name for over 65 years, the theater changed with the times, even splitting the auditorium into multiple screens, calling itself the “400 Twin.” 

Around 1995 the movie house had changed names to the Village North Theater, the once again, was rehabed in 2008.

Then on July 1, 2009 it reopened as "The New 400 Theaters,” showing first run movies on 35mm format in four refurnished venues.

Copyright 2019 by Neil Gale, Ph.D.  

David Berg & Company, Chicago, Illinois. (1860-1992)

David Berg & Company had developed a following of customers fond of their signature, kosher-style hot dogs beginning in 1860. David Berg hot dogs were sold at the 1860 Republican National Convention held in Chicago. This Convention is where Abraham Lincoln was nominated as the Republican presidential candidate. Since Lincoln, following tradition, did not attend the Convention, he would not have eaten a David Berg hot dog.

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I'm guessing (or joking) that the concessions at the Republican National Convention did not have ketchup, and that's where the ritual of "No Ketchup on Chicago Hot Dogs" originated.

David Berg was a pioneer who introduced the "hot dog" at a professional baseball stadium. That happened in 1901; it was the Chicago White Stocking's first season as a major league team and their second season in Chicago playing ball at South Side Park, located at 38th Place and South Princeton Avenue, in Chicago.

The Chicago White Stockings first played ball at South Side Park.

When Vienna Beef set up shop in 1893, one of the few great sausage companies around was David Berg & Company. 

In 1992, almost a hundred years later, David Berg joined the Vienna Beef Products family. 

Vienna Beef carried on David Berg's taste and tradition by honoring their unique spice blend. Vienna Beef bought David Berg & Company and sells them online.

• In 1978, David Berg made a six-foot, 681-pound premium beef hot dog in a 100-pound poppy seed bun covered with two gallons of mustard. 
• The average hot dog is consumed in 6 bites. 
• At one point in modern times, more hot dogs were sold at Chicago's O'Hare International Airport than at any other location on the planet. 

VISIT OUR DAVID BERG SOUVINER SHOP

INDEX TO MY ILLINOIS AND CHICAGO FOOD & RESTAURANT ARTICLES.

Compiled by Dr. Neil Gale, Ph.D. 

Ambler Texaco Gasoline Station on Route 66 in Dwight, Illinois.

Ambler’s Texaco Gasoline Station, also known as Vernon’s Texaco Station and Becker’s Marathon Gas Station, is located along historic Illinois Route 66 in the Village of Dwight. The station gets its name from longtime manager Basil “Tubby” Ambler, who operated it from 1938 to 1966. 

The original 1933 building Jack Shore built consisted of an office with wood clapboard siding, an arched roof with asphalt shingles, and residential windows adorned with shutters and flower boxes. Extending out from the office over three Texaco gas pumps was a sheltering canopy supported by two tapered columns. Mr. Shore also constructed an ice house located on the property. 

The station’s design, with its cottage look, may strike the contemporary traveler as quaint--or perhaps even odd. Why, after all, shouldn’t a gas station look like a gas station? But this domestic style, common along Route 66, had a distinct purpose and stems from a time in the early 20th century when gas stations were just beginning to seriously intrude upon the suburban landscape of America. The oil companies wisely opted to tread lightly on this new, non-commercial territory.

Gas stations were consciously styled to be homey and inviting to customers, as well as inconspicuous in their new residential, suburban surroundings. In the early 1940s, following a national trend that saw gas stations evolve to full service garages, Mr. Ambler added a service bay of simple concrete block to the north side of the original building. Although he left the station in 1966, the station continued servicing motorists until nearly the turn of the 21st century, making it one of the oldest continually operated service stations along the Mother Road.

Over the years, the station naturally underwent a number of changes. Windows were removed and added, fresh paint applied, and new roofing laid down. The tall, elegant red pumps of the 1930s gave way to the squat dispensers of the 1960s; and Marathon Oil eventually superseded the Texaco Fire Chief brand. The station operated as a gas station for 66 years until 1999 and was an auto repair shop until 2002, when the owner Phillip Becker generously donated the station to the Village of Dwight.

With the help of a $10,400 matching grant from the National Park Service’s Route 66 Corridor Preservation Program, the Village of Dwight painstakingly restored the station to its former glory, taking the main office and canopy area back to the 1930s and the service bay area back to its 1940s appearance. Today, the station serves as a visitor’s center for the Village of Dwight. It was listed in the National Register of Historic Places in 2001 and received a Cost-Share Grant from the National Park Service Route 66 Corridor Preservation Program in 2002.

Compiled by Dr. Neil Gale, Ph.D. — BOD, Route 66 Association of Illinois, 2013-2015

Disco Demolition Night at Comiskey Park on July 12, 1979.

Disco Demolition Night was a promotional event that took place on Thursday, July 12, 1979, at Comiskey Park in Chicago, Illinois, during which a crate filled with disco records was blown up on the field. It was held during the twi-night doubleheader baseball game between the Chicago White Sox and the Detroit Tigers. During the climax of the event, rowdy fans surged onto the field, and a near-riot ensued. It ultimately proved to be one of the most notable promotional ideas and one of the most infamous The event has been characterized as the "emblematic moment" of the anti-disco "crusade" and "the night disco died."

NEWS COVERAGE

The tale of two goof-ball WLUP Radio Station DJs behind the Disco Demolition Night. Steve Dahl and Garry Meier. In the 9th grade, Dahl began hanging around a local underground radio station, KPCC-FM... Okay... I'll just start in the middle! 

Steve Dahl began at WDAI Chicago on February 23, 1978, with his solo "Steve Dahl's Rude Awakening" show but it never achieved solid ratings despite media attention. Ten months later, on Christmas Eve, 1978, WDAI changed formats from rock to disco and fired Dahl.

In March 1979, after a few months without a job, Dahl was hired to do a morning show at WLUP where he met overnight DJ Garry Meier (who was then broadcasting under the pseudonym of "Matthew Meier"). Shortly thereafter, the two began a cross-talk that eventually led to Meier being teamed up with Dahl as both sidekick and newsman. Dahl effectively forced Meier to use his actual name by calling him "Garry" on-air accidentally. After openly discussing the subject, again, on-air, Meier officially dropped his pseudonym.

In response to Dahl's firing from WDAI, Dahl and Meier mocked and claimed to hate disco music and the radio station WDAI; He called it "Disco-D.I.E." mocking the station's slogan, "Disco-D.A.I," on the air. Dahl even recorded and started playing a parody of Rod Stewart's "Da Ya Think I'm Sexy?" which he called "Do You Think I'm Disco?" The song managed to crack the national charts to peak at #58 on the Billboard Hot 100 and received airplay across the country.

SONG: Do You Think I'm Disco?

During this same time period, Dahl and Meier, along with both Mike Veeck (son of the Chicago White Sox owner Bill Veeck), and Jeff Schwartz of WLUP promotions, came up with a radio promotion and tie-in to the White Sox called Disco Demolition Night which took place on Thursday, July 12, 1979.

The concept was to create an event to "end disco once and for all" in the center field of Comiskey Park that night by allowing people to get tickets at the box office if they brought 98¢ (referring to WLUP-FM's 97.9 location on the FM dial) and at least one disco record. The records were collected, piled up on the field and blown up.

Hundreds of rowdy fans stormed the field, refusing to leave, resulting in the second game of the doubleheader being postponed. American League President, Lee MacPhail, later declared the second game of the doubleheader a forfeit victory for the visiting Detroit Tigers. Six people reported minor injuries, and thirty-nine were arrested for disorderly conduct.

After the Disco Demolition Night promotion, disco began to lose its popularity. As a result of Disco Demolition Night, Dahl attained national recognition and his popularity increased significantly. He established a syndicate and the Steve and Garry show began airing in Detroit and Milwaukee, where it performed well.

However, in February 1981, WLUP fired Dahl, citing "continued assaults on community standards." "It was going on in El Paso and Los Angeles, like, on Monday, and on Friday they fired me," Dahl later said. Meier was offered the opportunity to continue the show by himself, but he refused.

Compiled by Neil Gale, Ph.D.