The History of Prince Castle Ice Cream Shops (1931-1954) and Cock Robin, (1954-2008).

Prince Castle

A boy points to a billboard touting the One In A Million milkshakes sold at the Price Castle ice cream shop in Naperville, which later became Cock Robin.

Quite a bit of ice cream was once produced in Naperville and enjoyed at the Prince Castle/Cock Robin shops found in Chicago-area communities.

Childhood friends Walter Fredenhagen and Earl Prince formed a partnership more than 90 years ago when they decided to try their hand at selling ice cream directly to customers rather than selling what they produced to other shops.

Each had experience in the business. Fredenhagen — a Downers Grove native with a law degree from Northwestern University — owned an ice cream plant called Frozen Gold in Naperville. Castle’s ice cream plant was in Rushville.

1931, the pair joined forces to open a Prince Castle ice cream store chain. Naperville was the first, followed by Downers Grove, LaGrange, Glen Ellyn, and Elmhurst locations.

Four employees of the first Prince Castle ice cream shop in Naperville, (Left to Right) Jo (Pickell) Weymouth, Elaine (Auner) Schum, Lois Johnson, “Vange” (Whitehead) Gieske, eating cones in front of the Washington Street business in 1931. The photo was provided to the Chicago Tribune in 1999 by Rita Harvard, daughter of Walter Fredenhagen, who co-founded the ice cream store chain.

As befitted the name, the design of the shops made them look like small castles, and with a nod to the changing modes of transportation, each had a parking lot.

The partners then formed two separate chains using the same name. Prince’s operations were south of Chicago, while Fredenhagen’s shops were north and west of the city.

Walter’s wife, Grace, oversaw the selection and training of managers and had supervisory responsibilities.

With ice cream being a seasonal food, they added hamburgers and fries to the menu in the 1940s.

Ice cream was produced at a factory at 38 W. Chicago Avenue in Naperville using cream delivered by tanker trucks from dairy farms in Wisconsin. The sauces for sundaes were made with fresh fruit and shipped from Washington state.

The meat processing plant making the company’s “Castleburgers” was located in Naperville at 36 East Fifth Avenue.

Innovations included ice cream cabinets, square ice cream containers, and square-shaped ice cream scoops. The partners invented and patented the Multi-Mixer device, the first used to make malted milkshakes, powered by a one-third horsepower motor.

The square-shaped ice cream scoops were used by Prince Castle and later Cock Robin. The top of the cones were square to snugly hold a scoop of square ice cream. The double scoop cone was a side-by-side square shape.

It produced the “One In A Million” malted milkshake, which they made with a patented formula so thick that its claim to fame was it nearly clogged the straw.

Ray Kroc, who would go on to found McDonald’s, once sold Multi-Mixers out of the Prince Castle’s sales division in Chicago. Fredenhagen and Prince trained Kroc in the business.

At its height, there were more than 20 Prince Castle ice cream shops around the Chicago area. The company sold more than one million gallons of ice cream each year, and there were recipes for 100 flavors.

For a while, the company was the second-largest employer in Naperville.

The partnership between Fredenhagen and Prince came to an end in 1954. Fredenhagen changed the name of his shops to Cock Robin in 1955, creating the motto: “Cock Robin: Where Memories are Made.”

Eventually, the castle style of Fredenhagen’s shops gave way to a more modern look. The makeover of the Naperville store on Washington Street took place in 1967.

In 1980, there was a shift in the Cock Robin business model. Store managers became dealers, leasing their stores and buying their products from the company.

Fredenhagen retired in 1985 after he sold the ice cream business to Petersen Ice Cream.

The last of three Naperville stores closed on Washington Street in 2000. Walter Fredenhagen’s children, Ted Fredenhagen and Rita Harvard sold the land on which it sat to the city for $10 with one proviso to be used as part of the Riverwalk. Fredenhagen Park was dedicated in May 2004.

As for Naperville’s signature Cock Robin sign — the one featuring a robin dressed in a top hat and tuxedo — it can be seen on a wall in the beer garden of Irish Times, 8869 Burlington Avenue , just west of the former Cock Robin location.

COCK ROBIN

Skokie Boulevard, a couple of blocks north of Oakton Street, Skokie, IL.
This was my local Cock Robin Store. 

For a long time mentioning Cock Robin ice cream brings back days when ice cream cones cost 12¢ and lines wound out the door and around the building on hot summer nights.

After a date at the movies, a couple would go to Prince Castle and buy a pint of ice cream with two spoons or the signature One in a Million, the first thick shake of its kind. “We would take our dates down to the theater and have a sundae or soda after that, and then walk up to the girls dorms before their 10 o’clock curfew,” said Jack Koten, 70, of Barrington, who was a student at Naperville’s North Central College in the late 1940s.

After nearly 70 years of serving square-dipped ice creams and malted milkshakes, Naperville’s Cock Robin, home of the original Prince Castle store and ice cream factory, closed its doors.

In a deal struck with the city, the land where the Cock Robin store and the original creamery stand were gifted to the City of Naperville in October 2000.

The store and creamery will be razed and replaced with Fredenhagen Park on the 1-acre site along Washington Street just north of the Riverwalk.

A visitors center, with an area recalling the history of Cock Robin, is proposed for the site.

Nearly everyone who grew up in Naperville, it seems, remembers going to Prince Castle and later Cock Robin.

“My cousin lived right next door on Ellsworth Street. In the summertime at night, we would walk down Washington Street to get ice cream,” said Ruth Hageman, 70, a life-long resident of Naperville who was a waitress at Prince Castle as a teenager and young adult.

“You had regular customers, and you almost knew what they were going to order,” Hageman said.

Koten said that three or four times a week, he walked down the hill from the college with his roommate to get a pint or quart of ice cream as a late-night study break.

“I had never gone to an ice cream place with so many different flavors,” Koten said. “A pint or quart was in a square box. It was just sort of a novelty. We could have a different flavor every night for a month.”

The ice cream was made from scratch in the brick creamery behind the store for years. In addition to the standards, there would be cinnamon- or pumpkin-flavored concoctions, depending on the season, said Rita Harvard, 70, daughter of the store’s founders, Walter and Grace Fredenhagen.

In the late 1920s, Walter Fredenhagen teamed with a boyhood friend, Earl Prince, with an idea to manufacture ice cream.

“It was rather innovative,” Harvard said. “In those days, no one manufactured the ice cream and then sold it.”

Both opened 25 stores in the Chicago area and shared the limestone castle design of the shops and the ice cream formulas. Fredenhagen’s first Prince Castle store opened in Naperville in 1931.

Everything was homemade. Fredenhagen opened a dairy nearby to pasteurize the milk for the ice cream. Chocolate was bought from Holland to make the hot fudge, and Harvard said that Fredenhagen’s daughter Jeanne Moen ran a strawberry farm in Seattle and shipped the fruit to Naperville for the ice cream and toppings.

Fredenhagen bought a factory in Downers Grove to efficiently construct square ice cream cans that fit snugly in the store’s display cases.

When the partnership with the Prince family split during the 1950s, Fredenhagen renamed his stores Cock Robin and his son Ted took over the business. Over time, the family stopped making their own ice cream.

The last Cock Robin store was in Brookfield and closed in 2008

After Fredenhagen died in 1993, the family left the ice cream business. The remaining Cock Robin stores–in Brookfield, Melrose Park, River Grove, and Wheaton–were sold over the last decade.

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Compiled by Dr. Neil Gale, Ph.D.