Showing posts with label Inventors and Inventions. Show all posts
Showing posts with label Inventors and Inventions. Show all posts

Friday, April 22, 2022

The J.W. Sefton Manufacturing Company, Chicago. The Birthplace of Corrugated Cardboard. (1888-1930)

The J.W. Sefton Manufacturing Company made corrugated cardboard boxes of all shapes and sizes. They started small in Anderson, Indiana, location in 1888. Three years later, J.W. Sefton moved the company to Chicago, buying the Manilla Paper Company. Sefton also had a plant in Brooklyn, New York.
A Sefton worker in his warehouse truck. Circa 1912










In the 20th century, the J.W. Sefton Manufacturing Company’s Chicago offices were buzzing with the arrival of a potential new customer: a glassware manufacturer from Oklahoma. The glass was shaped like a globe, and it was popularly used for gas street lamps. 

Sefton was in a fledgling sector of making the newly invented corrugated board from yellow straw, referred to as strawboard. The company had started manufacturing wooden butter dishes. However, this changed when Jeffrey T. Ferres, an employee, patented a new principle to an existing ‘corrugator,’ known as a pressure-roll single facer. 

Unfortunately, the glass executives were not convinced a rigid and pleated strawboard box would be better than their current wood box filled with excelsior (shredded wood). 

Wood packing was the only option until then. It was expensive. Further, fragile items like glass globes often broke during transit. 

The novel idea of a corrugated box had the added benefit of reduced weight, but it was unproven in the days when everything had to travel by train. Despite Sefton’s sales team citing how glass products were already being shipped to as far off as California, the glass executives weren’t biting; they needed a better sales pitch. 

Therefore, Sefton’s design team got to work and designed a square carton with die-cut sunburst trays at both ends. The globe was now firmly suspended without touching the sides of the box. Now, for the demonstration. A dozen glass globes were packed in these newly designed cartons, taped shut, and brought to the top floor of Sefton’s Chicago building. Each box was booted down the stairs in a stairwell, floor after floor, until they arrived in the basement looking battered. When the cartons were opened, the glassmaker was surprised, as none of the globes were broken. This moment in time would be instrumental in bringing the corrugated carton out of the dark shadows of irrelevance and mistrust.

The genesis of modern corrugated production began at J.W. Sefton’s factories in Chicago and Anderson Indiana. In 1930, Sefton was purchased by Container Corporation of America.
The Sefton Manufacturing Company, 1301-1341 West 35th Street, Chicago.


After expanding over the years, the company built a state-of-the-art facility on 5-acres at 1301-1341 West 35th Street in Chicago's Central Manufacturing District in 1916.






The Container Corp. of America was founded in 1926 by uniting several smaller-sized manufacturers of paper boxes and containers that included 14 plants around the country. The enterprise had its national headquarters in Chicago. 

By 1930, the Container Corp. of America purchased Sefton Manufacturing Co. and operated four plants around Chicago, including those formerly owned by the Chicago Mill & Lumber Co., and the Robert Gair Co.

Compiled by Dr. Neil Gale, Ph.D. 

Saturday, December 18, 2021

Yau Tak Cheung of Chicago invented a few machines to make and shape fortune cookies and egg rolls.

Yau Tak Cheung, an inventor, and engineer invented the 'Fortune Cooky Machine' (1963); 'Apparatus For Forming Fortune Cookie Shaped Articles' (1985). Other US patents include 'Method And Apparatus For Forming Egg Rolls' and 'Apparatus For Forming Filled Dough Products.'

Yau Tak Cheung watches fortune cookies being made on the machine he invented (Patent No. US3265016A) at 123 South Laflin Street, Chicago, in 1966. Cheung, who created the Phoenix Fortune Cookie Co., came to the U.S. from Canada in 1957. He emigrated from Hong Kong in the early 1950s.







Compiled by Dr. Neil Gale, Ph.D.

Monday, October 4, 2021

The Amazing History of The Toy Tinkers Company, the Makers of Tinkertoys, in Evanston, Illinois.

Tinkertoys were one of many building/construction-type toys invented in the early 1900s. 

The Meccano-Erector set was developed by Frank Hornby of Liverpool, United Kingdom, in 1898. (National Toy Hall of Fame 1998)

Tinkertoys' first product design was released in 1914 by Charles H. Pajeau, a stonemason. He got the idea for the toy, presented the idea to Robert Pettit, a trader with the Chicago Board of Trade, on a commuter train in Chicago, and started the Toy Tinker Company in Evanston, Illinois, to manufacture them. The toys were developed to help children develop fine motor skills, improve math skills, boost creativity and imagination, and enhance problem-solving skills through play. (National Toy Hall of Fame 1998)

And Lincoln Logs, which was invented in Chicago in 1916 by John Lloyd Wright, the son of architect Frank Lloyd Wright. (National Toy Hall of Fame 1999)

The manufacturing location for The Toy Tinkers, Inc., was a 65,000 square-foot four-story plant at 2012 Ridge Avenue in Evanston, Illinois.
2012 Ridge Avenue in Evanston, Illinois.




Pajeau and Pettit had presented the toys at the 1914 American Toy Fair in New York City, but no one was interested. On the way back to the hotel, Pajeau convinced a few toys stores to let him set up elaborate displays for a hefty commission, but the toy sets were slow to take off.

The business partners then decided to try a new marketing tactic when they returned home to Chicago. Around Christmas time, they set up displays in a select few Chicago area toy stores. This time they hired midgets, whom they dressed as elves, to sit in the store windows and play with the toys. This publicity stunt made all the difference. Within a year, Tinker Toys had produced over a million sets.

The cornerstone of the Tinkertoy set is a wooden spool roughly two inches in diameter, with holes drilled every 45° around the perimeter and one through the center. Unlike the center, the perimeter holes do not go all the way through. With the differing-length sticks, the set was intended to be based on the Pythagorean progressive right triangle. [ The "Pythagoras' Theorem" and can be written in one short equation: a² + b² = c²
Flying Tinker (1918-1921) 'Pilot of the Sky' propeller toy.
"The outdoor toy, for girl or boy."




Advertising for the Flying Tinker pledged "Flying Tinker teaches the first principles of aviation, while the operator remains safely on the ground." Additional flying yellow propellers could be purchased from the company at a price of six blades for 12¢.
The sets were introduced to the public through displays in and around Chicago, which included the popular model Ferris wheels. 

One of Tinkertoy's distinctive features is the toy's packaging. The original toys were made from wood that was left in its natural state. In 1919, the company added an electric motor to the set. 


In the early 1920s, Toy Tinkers started branching out into other toy designs, including pull toys. 
This is an original Wood Horse & Rider Pull Toy, officially known as the "Pony Tinker," manufactured by The Toy Tinkers, Inc. of Evanston, Illinois, from 1924 into the early '30s. As it is pulled, the rider bounces up and down to simulate actual horse riding. The head and hat can be turned in any direction.
NOTE: the above pullcord length had been cropped to highlight the red wood ball grip-handle.









To assist buyers in differentiating between the various offerings, sets were placed in different size mailing tubes labeled with a number (e.g., 116, 136) and a name (e.g., major, prep, big boy, junior, grad).
Tinkertoy Wonder Builder Set, 1929









A colorful "how-to" instruction guide accompanied each set. 
CLICK FOR A FULL-SIZE VIEW


In the 1950s, color was added, and the wooden sticks appeared in red, green, blue, and peach.

Tinkertoys have been used to construct complex machines, including W. Daniel "Danny" Hillis's Tic-Tac-Toe playing computer from 1978. It is on display at the Computer History Museum in Mountain View, California.
TEN THOUSAND wooden parts contain the rules for Tic-Tac-Toe. On the front are 9 flags. A human player moves one flag to make his move. Mechanical linkages cause the machine to respond with its answer almost immediately.
  THE MACHINE NEVER LOSES.  
The manufacturers of the Tinkertoy Computer are Danny Hillis and Brian Silverman. On the left is Mitch Kapor, Chairman of the Board of Lotus, and on the right is Danny Hillis. Circa 1978.




HOW IT WORKS. (8 pgs - PDF)

Questor Educational Products Co. bought out Spalding in 1969, and move all operations out of Evanston by 1973. In 1985, Playskool acquired the Tinkertoy line (Tinkertoy Plastic and Tinkertoy Classic 'wood' sets and parts). Currently, Odds On Toys, a division of Hasbro, is distributing Tinkertoys. The US rights are owned by Basic Fun!.

Compiled by Dr. Neil Gale, Ph.D.

Monday, July 5, 2021

American Television Inc. (ATI), Manufacturer, Showroom, and School. (1931-1961)

American Television Inc., 5050 N. Broadway, Chicago.


The American Television Institute (manufacturerwas run by Ulises Armand Sanabria, a pioneer in mechanical television. Sanabria was the second man in the world to produce a workable television.

WHAT IS A MECHANICAL TELEVISION ANYWAY? 

In 1931 Sanabria founded the American Television Inc. school, which trained students, in a 4-year program, through the 1950s to build and service televisions.




By 1934, Sanabria was able to present a projecting television system with a picture 30 feet wide. He continued to demonstrate his system until the late 1930s and was manufacturing television picture tubes until 1955.

Also, in 1940 Sanabria, working with Dr. Lee de Forest, explored the concept of a primitive unmanned combat aerial vehicle using a television camera and jam-resistant radio control and presented their idea in a Popular Mechanics issue.

In the years before World War II, Sanabria formed and was the principal stockholder and president of American Television Corp., and set up and operated a top-rated four-year national correspondence school and a four-year residence school in Chicago, Detroit, and Los Angeles. DeForest was a consultant to Sanabria and the school. They were in the process of setting up another branch in New York on Pearl Harbor Day. During the war years, 2,000 of their students were recruited by the U.S. armed forces. The school, "American Television Institute of Technology," had 6,000 men in four-year training courses, in which they were granted the first Bachelor of Science Degrees in Television Engineering.

Unfortunately, as with many of DeForest's other enterprises, the company suffered from poor financial management and tax liabilities. It closed in 1961.

The DeForest, and deForest-Sanabria, Corp., (1950-1961) and American Television, Inc., of Chicago, opened at 1522 W. Lawrence Avenue, Chicago.

American Television had showrooms and schools at 5050 N. Broadway, 7604 Cottage Grove Avenue, and 433 E. Erie Street, Chicago.

ATI students made monscopes (a variation on the familiar cathode ray tube design) and cathode ray tubes (CRT) as part of their training.
A 1950s deForest-Sanabria B/W Console Television. Made in the USA.
Compiled by Dr. Neil Gale, Ph.D.

Wednesday, January 6, 2021

Lincoln test-fired muskets and repeating rifles on the grassy expanses around the White House, now known as the Ellipse and the National Mall.

Abraham Lincoln's log cabin “rail-splitter” provenance was well known, and it helped make him hugely popular with average voters hungry for a new political hero. Despite his lack of family pedigree, fortune, or schooling, Lincoln made a career of being underestimated, overcompensating with a brilliant, active intellect. The farmboy turned president especially loved innovations and inventions. Lincoln is the only U.S. president to win a patent – No. 6469, issued in May 1849 for a “Method of Buoying Vessels Over Shoals.”

Lincoln’s natural interest in things mechanical would come to be tested — and celebrated — in the Civil War. The North’s huge advantage in men and technology was only as good as the tools of war that Lincoln’s Bureau of Ordnance was able to place into those men’s hands.

The president took a particular interest in rifles and ammunition as well. Infantry warfare was quickly making the transition from the smoothbore muskets that won the Revolutionary War to “rifled” weapons that were more accurate, with greater range and firepower. While the smoothbores could still be effective in close quarters, inventors and arms manufacturers sought ways to increase the distance and speed with which soldiers could fight more effectively.

One such inventor was Christopher Miner Spence of Connecticut. Spencer learned the machinist’s trade as a 14-year-old apprentice at a silk manufacturing company and later worked at the Samuel Colt factory in Hartford, where he learned how to make fire-arms. The Colt factory was famous for pistols and other sidearms, but Spencer became convinced of the feasibility of designing a breech-loaded repeating rifle that could be reloaded easily and rapidly.
Christopher Miner Spencer, Magazine Gun, U.S. patent number 27,393, March 6, 1860

A Spencer Model 1860 repeating rifle.
At the time, a single-shot, muzzle-loaded gun could be fired perhaps three times a minute by an experienced rifleman. Spencer conceived of loading the weapon instead through the rifle breech (thus eliminating the need for ramming the round down the barrel), and created a magazine capable of storing seven shells, which could be sequentially spring-loaded and fired by simply cocking and replacing the trigger-guard lever. The “Spencer Repeating Rifle” was capable of firing 15 to 20 rounds a minute. Though his was not the first breech-loaded weapon, his improvements to the existing art justified a government patent, which he received in 1860.

Christopher Miner Spencer
Spencer’s first government order, in mid-1861, was 700 rifles to the Union Navy. His financial partner Charles Cheney was able to secure for Spencer an audience with the Navy’s director of ordnance, John Dahlgren, in June 1861, through the assistance of Cheney’s friend Gideon Welles, the secretary of the Navy. During two days of rigorous testing (including burying the rifle in sand, and immersing it overnight in saltwater), the Spencer rifle fired successfully over 250 times, reportedly with only one misfire.

Spencer’s company had early production and financing problems — he was, after all, an inventor and not a businessman — and was unable to meet even the modest Navy Department order in a timely fashion. But the real roadblock to wider military acceptance and development of the Spencer rifle was the Department of War Chief of Ordnance, Gen. James Ripley, who dismissed the Spencer and similar breechloaders as just “newfangled gimcracks,” and he refused to authorize their purchase.

After two years of personally demonstrating the Spencer to Army and Navy commanders in the field, including General Ulysses S. Grant (who reportedly pronounced it “the best breechloading arms available”), Spencer finally decided to take his case to the top. Again with Cheney’s aid, Spencer was able to secure a meeting with President Lincoln.

Security not being quite what it is today, Spencer recalled in his memoirs that:
on August 17, 1863, I arrived at the White House with the rifle in hand, and was immediately ushered into the executive room, where I found the President alone. After a brief introduction, I took the rifle from its cloth case and handed it to him. Examining it carefully, and handling it as one familiar with firearms, Mr. Lincoln requested me to take it apart ‘and show the inwardness of the thing.’ The separate parts were soon laid on the table before him. It was the simplicity of the gun which appealed to President Lincoln, and he was greatly impressed with the fact that all that was needed to take it apart was a screw driver. With this implement he bared the vitals of the gun and replaced them so that the gun was ready to shoot in a few minutes.
Impressed with its design, the president invited Spencer to meet him the next day to test the weapon himself.

Lincoln’s personal participation in the procurement process was not always supported by his appointees. Even Welles, one of the president’s fiercest and most loyal defenders, complained in his personal diary that the president was too involved in ordnance procurement. When Lincoln championed a new type of gunpowder to Dahlgren, Welles confided in his diary that he “cautioned [Dahlgren], as I have had occasion to do repeatedly, against encouraging the President in these well-intentioned but irregular proceedings. He assures me he does restrain the President as far as respect will permit, but his ‘restraints’ are impotent, valueless. He is no check on the President, who has a propensity to engage in matters of this kind and is liable to be constantly imposed upon by sharpers and adventurers. Finding the heads of Departments opposed to these schemes, the President goes often behind them, as in this instance; and subordinates, flattered by his notice, encourage him.”

True to form, Lincoln prepared to personally test the Spencer. At the appointed time on August 18, Spencer arrived at the White House and accompanied the president, his son Robert and an official from the Navy Department, who carried the rifle, target, and ammunition, for a short walk to the Mall, near the site of the unfinished Washington Monument. Lincoln stopped by the War Department on the way and his son Robert invited War Secretary Edwin M. Stanton to accompany the party for the test, but the secretary declined due to the press of business. “They do pretty much as they have a mind to over there,” mused the president philosophically. So, minus the hard-working secretary of war, the president’s party proceeded to the Mall to try out the Spencer Repeater.

This was not Lincoln’s only trip to the makeshift shooting range near the White House. One of his private secretaries, William O. Stoddard, recalled accompanying Lincoln on similar occasions: “On the grounds near the Potomac, south of the White House, was a huge pile of old lumber, not to be damaged by balls, and a good many mornings I have been out there with the President, by the previous appointment, to try such rifles as were sent in. There was no danger of hitting anyone, and the President, who was a very good shot, enjoyed the relaxation very much.” Another secretary, John Hay, reported that on these excursions Lincoln “used to quote with much merriment the solemn dictum of one rural inventor that ‘a gun ought not to rekyle; if it rekyled at all, it ought to rekyle a little forrid.’


On this occasion though, the President was all business. Spencer recalled:
The target was a board about six inches wide and three feet high, with a black spot on each end, about forty yards away. The rifle contained seven cartridges. Mr. Lincoln’s first shot was about five inches low, but the next shot hit the bull’s-eye and the other five were close around it. ‘Now,’ said Mr. Lincoln, ‘we will see the inventor try it.’ The board was reversed and I fired at the other bull’s-eye, beating the President a little. ‘Well,’ said he, ‘you are younger than I am and have a better eye and a steadier nerve.’
At the conclusion of the day’s shooting, Spencer was presented with the half of the target used by the president as a souvenir of his visit, which many years later he donated to the Lincoln Museum in Springfield, Illinois. The president meanwhile must have enjoyed the outing, and the uncommonly pleasant August weather, as he went out again the next day with his “Spencer” for another hour’s shooting with Hay.
Inscription on Lincoln Target Board. 7 consecutive shots made by the President of the United States with Spencer at a distance of forty yards, Washington D.C. August 18, 1863.


For Christopher Spencer and his fledgling company, the time spent at target practice with the president was well worth it. Less than a month after their meeting, the incorrigible and aging General Ripley was forcibly retired from active duty by Secretary Stanton, and assigned to be inspector of forts in New England. The Bureau of Ordnance soon after placed additional orders for the Spencer Repeaters, and by the end of the Civil War, some 85,000 of them (both rifles and carbines) had been put in service. (Rifle-like weapons with a barrel length of less than 20 inches are typically considered to be carbines. Weapons with barrels greater than 20 inches are usually called rifles unless specifically called carbines by the manufacturer.)
Spencer Model 1863 Carbine repeating rifle.


And only a month after Spencer’s outing with Lincoln, the Spencers proved their mettle. At the Battle of Chickamauga, a Union brigade under Col. John Wilder, all equipped with Spencers, held off and virtually destroyed a much larger Confederate regiment of Gen. John Bell Hood as it breached the Union lines and threatened to collapse the entire northern flank of the Union line’s southern branch.

The Spencer Repeater had only one stain on its record. In April 1865, less than two weeks after Lincoln’s assassination, Union soldiers searched for and surrounded a fugitive from justice in the Virginia countryside. As he lay dying in a barn on Garrett’s Farm, John Wilkes Booth was found armed with a large bowie knife, two pistols – and a Spencer carbine.

Jed Morrison, New York Times
Edited by Dr. Neil Gale, Ph.D.

Wednesday, June 19, 2019

The amazing history of Burger Chef Restaurants, which many of their locations were in Illinois.

Frank P. Thomas Sr. founded the General Equipment Company in Indianapolis in 1930 to manufacture his new invention, named the Nu-Way frozen custard machine. In 1951, Thomas Sr. retired at 75 years old and gave his company stock to his two sons, Frank P. Thomas Jr. and Donald J. Thomas, and his son-in-law Robert Wildman.
A photograph of the EZE-Way frozen custard machine at a trade show around 1950. Frank P. Thomas Sr. eliminated the principle of using chipped ice and salt for freezing frozen custard in his Nu-Way machines when he installed compressors and changed the name to EZE-Way because the machines were easier to use.
With the introduction of the Sani-Shake machine and the Sani-Broiler around 1956, the General Equipment Company was manufacturing most of the basic machines necessary for operating a drive-in restaurant.
With the introduction of the Sani-Shake machine and the Sani-Broiler around 1956, the General Equipment Company was manufacturing most of the basic machines necessary for operating a drive-in restaurant.
The very first Burger Chef restaurant opened in May of 1957 and was located in the Little America Amusement Park in Indianapolis. Frank P. Thomas Jr. built this demonstration store to showcase his restaurant equipment in actual operation, and there were no plans to franchise the concept at this point.

In late 1957, Frank P. Thomas Jr., Donald J. Thomas, and Robert Wildman made plans to create a new division of the General Equipment Company called Burger Chef.
Artist's rendition of a Burger Chef location like this one was often included in franchise materials sent out to attract potential restaurant owners.
The chain featured several signature items such as the Big Shef and Super Shef hamburgers. Their first hamburgers sold for 15¢.
In the late 1950s, they created the first "value combo" as a 15¢ hamburger, 15¢ fries, and 15¢ vanilla, chocolate, or strawberry milkshake. It was known as the "Triple Treat." Free Triple Treat coupons were often given as promotional items.
The Pied Piper was an experimental food truck.
A Volkswagen Van turned into a food truck.
Pied Piper was an experimental attempt by Burger Chef in 1962 to expand its fast-food concept into other areas. Restaurant machines by the General Equipment Company were installed in Volkswagen vans like this one. Food was then prepared in the vans and sold door-to-door to local businesses. It was the same year that McDonald's also experimented with a food truck.
General Foods purchased the chain in 1968 and added menu items such as the Top Shef (bacon/cheeseburger) and a chicken club sandwich (with bacon). The Works Bar allowed customers to purchase a plain burger and pile it high with the toppings of their choice. 
The chain had two mascots: Burger Chef (voiced by Paul Winchell) and Jeff (the chef's juvenile sidekick).

In 1971, Burger Chef was poised to surpass McDonald's as the largest hamburger chain in the U.S., with 1200 locations nationwide. It was not too bad for a restaurant that was created as an afterthought to showcase the General Restaurant Equipment Company's new flame broiler. In addition to their Big Shef (double burger) and Super Shef (quarter pound burger), the company introduced a Fun Meal, which included a burger, fries, drink, dessert, and a toy for the kids. 

The chain expanded throughout the United States and, at its peak in 1973, had 1,050 locations. It was second only to McDonald's in the number of locations nationwide. 

Burger Chef sued McDonald's in 1979 when that company introduced their Happy Meal but ultimately lost.
                                   1973                                                                    1978
1966 Downtown Burger Chef in St. Louis, Missouri.
But in 1982, General Foods decided to get out of the burger business and sold the chain to Imasco Ltd., the parent company of Hardee's, for $44 million. Hardee's lets franchises and locations near existing Hardee's locations convert to other brands. The remaining restaurants that did not convert to Hardee's or new names and branding were closed.
College students enjoying lunch at a Burger Chef restaurant.
Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.

Advertising Slogans
1970–1971 – "There's more to like at Burger Chef."
                         "Burger Chef goes all out to please your family."
1971–1976 – "You get more to like at Burger Chef."
1976–1980 – "We really give you the works."
                         "Open wide America, you never can forget."
                          "You get more to like at Burger Chef."
1980–1996 – "Nowhere else but Burger Chef."
VIDEO
The Complete Collection of Burger Chef TV Commercials


Compiled by Dr. Neil Gale, Ph.D. 

Saturday, June 15, 2019

V8 Vegetable Juice was created in Evanston, Illinois.

V8 Vegetable Juice was created by W.G. Peacock (1896-1948) in 1933 in Evanston, Illinois, the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. The dominant juice in this mixture is tomato juice comprising nearly 87% of the total juice.
During World War II, a child purchases a can of V8, handing the grocer a ration book.
To try to boost sales, Peacock began experimenting with mixing the juices from different vegetables to improve the overall flavor. Eventually, he came up with the recipe for "Vege-min 8", which was later shortened to "V8" at the suggestion of a local grocery store in Evanston carrying the product. Peacock said he renamed the product V8 after the V8 engine, the most powerful engine at the time.
Ronald Reagan V8 Vegetable Juice Ad, 1952.

Ann Sheridan V8 Juice Ad.


Frank Constable of Chicago, who worked as a contractor for W.G. Peacock, developed a blended formula of vegetable juices from tomatoes, carrots, celery, beets, parsley, lettuce, watercress, and spinach with spices such as dill. His vegetable juice recipe has endured all these years as a saleable product that is still enjoyed today.
Shirley Temple V8 Vegetable Juice magazine advertisement.
Fred MacMurray V8 Vegetable Juice Ad.
Frank had a long career working in the grocery business. His mother and father owned a grocery store, and it was there that he learned about the food business. In his career, he also worked for Monarch Foods and was one of their best salesmen.
Dorothy Lamour Ad for V8 Juice. A famous 1931 Marshall Field & Co., Elevator Girl.
V8 Vegetable Juice ad from the Ladies Home Journal, 1947.
Rhonda Fleming, Hollywood Actress, 1940s
The V8 recipe was purchased by the Campbell Soup Company in 1948. Campbell's acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana. It was the same year W.G. Peacock died, and Ronald Reagan was the leading spokesman for V8.
 

SLOGANS
  • "Wow, It Sure Doesn't Taste like Tomato Juice!" (1960s)
  • "Drink V8 & Keep Your Diet Straight!" (1990s–present)
  • "Drink Smarter with V8." (2000–present)
  • "Drink It. Feel It." (2003–2004)
  • "Should've Had a V8." (1970s-1980s, 2009–present) ("Could've Had a V8." used in tandem)

Compiled by Dr. Neil Gale, Ph.D.