During World War II, a child purchases a can of V8, handing the grocer a ration book. |
Ronald Reagan V8 Vegetable Juice Ad, 1952. |
Frank Constable of Chicago, who worked as a contractor for W.G. Peacock, developed a blended formula of vegetable juices from tomatoes, carrots, celery, beets, parsley, lettuce, watercress, and spinach with spices such as dill. His vegetable juice recipe has endured all these years as a saleable product that is still enjoyed today.
Frank had a long career working in the grocery business. His mother and father owned a grocery store, and it was there that he learned about the food business. In his career, he also worked for Monarch Foods and was one of their best salesmen.
The V8 recipe was purchased by the Campbell Soup Company in 1948. Campbell's acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana. It was the same year W.G. Peacock died, and Ronald Reagan was the leading spokesman for V8.
SLOGANS
Compiled by Dr. Neil Gale, Ph.D.
Shirley Temple V8 Vegetable Juice magazine advertisement. |
Fred MacMurray V8 Vegetable Juice Ad. |
Dorothy Lamour Ad for V8 Juice. A famous 1931 Marshall Field & Co., Elevator Girl. |
V8 Vegetable Juice ad from the Ladies Home Journal, 1947. |
Rhonda Fleming, Hollywood Actress, 1940s |
SLOGANS
- "Wow, It Sure Doesn't Taste like Tomato Juice!" (1960s)
- "Drink V8 & Keep Your Diet Straight!" (1990s–present)
- "Drink Smarter with V8." (2000–present)
- "Drink It. Feel It." (2003–2004)
- "Should've Had a V8." (1970s-1980s, 2009–present) ("Could've Had a V8." used in tandem)
Compiled by Dr. Neil Gale, Ph.D.