For over 160 years, five generations have carried on Mr. Fish’s tradition of offering the best quality furniture at the lowest price. Mr. Fish’s great-great-grandson currently operates its 170,000-square-foot furniture and mattress store in Indianapolis, Indiana.
It's Friday, March 25, 1910, at the L. Fish Furniture store on Nineteenth Street and Wabash Avenue when the company’s auditor asks an office boy to go down to the fourth floor and fill three cigar lighters with benzene. As he was filling the third lighter, the benzene burst into flame, and he ran out of the building and headed for the alley behind the building, telling no one what happened.
Sigmund Fish was ascending in the elevator between the third and fourth floors when the heat released the thermostatic apparatus that controlled the doors opening. Fish heard a click. The doors crashed shut. Fish and Geiner, the elevator man, were prisoners. The sliding elevator doors jammed when Fish tried to open them. In the frenzy of his excitement, Fish tore one of the doors from its fastenings, burst open the elevator's fire door, and ran through the third floor, shouting an alarm.
The flames, however, cut off all escape routes on floors four through six. Luckily, the employees on the first three floors could make it to safety.
A "4-11" alarm was turned in, and all the downtown fire companies hurried to the scene. When they reached it, the flames had apparently reached the point that it made it impossible to save the building. Still, several firemen endeavored to enter the building but were overcome by the smoke and heat and had to be assisted out.
Miss Ethel Lichtenstein was one of the first to reach the stairway. Panicked, she ran away from the stairway towards a window and leaped out, striking the edge of the glass awning at the main entrance, and sustained injuries from which she died at St. Luke's hospital half an hour later.
Several other girls employed by the company escaped by the stairways but sustained severe injuries. How many were hurt is not known. The fire caused a small panic at the Columbus hotel, a small hostelry adjoining the Fish building, but so far as is known, none was injured.
Miss Lichtenstein and the other girl victims were near rescue just before Miss Lichtenstein leaped to her death. The girls were leaning out of the front windows on the sixth floor of the building when the firemen put up a long ladder. Then several firemen started up. When they were halfway, a sudden explosion forced a wall of flames out of the front windows on the fourth floor, blocking their further progress. A few moments later, Miss Lichtenstein jumped.
William Peterson and John Schmidt declared the fire had started because a lighted match was dropped into a can of benzene when the boy tried to fill a cigar lighter.
Dr. William Kinsley was badly burned about the face and hands while trying to rescue Miss Lichtenstein and the other girls. He told a thrilling story:
"When I reached the scene," Kinsley said, "the upper floors of the building are a mass of flames. Hanging out of the windows on the sixth floor were five or six girls screaming for help." "For God's sake, save us," they cried. I ran into the building and got as far as the third floor before the fire drove me out.
As I entered the street again, I saw the Lichtenstein girl at the sixth-floor window. She threw up her hands and screamed, "LOOK OUT," and the next moment, she plunged headlong from the sixth floor. She struck the glass canopy over the front entrance, and her body became lodged in the heavy glass. When we got her to the ground, her face was terribly burned, and her body was badly cut and bleeding.
By the time the firemen got their ladders against the front of the building, it was too late and the escape for the people on the sixth floor was cut off.
Shortly before, the ruins had collapsed sufficiently enough to allow the firemen to search for bodies. By 12:30 am. all hope that any of the missing persons were still alive had been abandoned.
First, they came upon the bodies of three girls. All were burned beyond recognition. The fire burned so hotly that the arms and legs of the victims had been entirely burned off. Fifteen minutes later, the bodies of two more girls were found, and the bodies of two men.
Eleven bodies have been recovered from the ruins, and one victim, Miss Ethel Lichtenstein, died after she had plunged to her death to escape the flames.
THE SERIOUSLY INJURED
Geiner, Elevator Operator
Kinsley, M.D., William, badly burned about hands and face.
LIST OF THE DEAD
Anderson, Ethel, Stenographer.
Bell, Minor, Advertising Agent.
Bruche, Rosa, 17yo, Stenographer.
Burden, Hannah, Foreman.
Green, William, Porter.
Mitchell, Herbert M., brother-in-law of Mr. Simon Fish.
Quinn, Gertrude, 20yo, Private Secretary of Mr. Simon Fish.
Sinclair, Bert, Clerk.
Wargo, Mary, Clerk.
Compiled by Dr. Neil Gale, Ph.D.