The History of Bob Farrell and Farrell’s Ice Cream Parlour Restaurants.

Farrell’s Ice Cream Parlour opened for business on Friday, the 13th of September, 1963. The first parlour was located at 21st and W. Burnside in Portland, Oregon. Bob Farrell and Ken McCarthy were the founders and proprietors of this unique parlour restaurant. "When we opened our first store, we had 32 employees, $1,300 in the bank and owed $26,000," remarks Ken about that first day.

From the beginning, the concept was pretty much established, from the player piano in the corner of the dining room to the red-flocked wallpaper on the walls. Tiffany lamps adorn the dining room, while “cherub” fixtures hang on the walls.

The concept was so simple yet ingenious. Provide a wholesome, fun place for families, kids, couples, and school groups to come to celebrate their successes. Provide a simple menu of burgers, sandwiches, and creative ice cream treats. The menu was printed in a tabloid-style newspaper. The largest 50-scoop sundae, the "Zoo," was delivered with great fanfare by multiple employees carrying it wildly around the restaurant on a stretcher accompanied by the sound of ambulance sirens. 

Throw in a candy store for that old-fashioned effect, and make the place fun for everyone.

The ice cream parlour concept was based on the New York City parlours of old; the rest came from Bob Farrell’s upbringing in New York, with delicatessens and corner candy stores. Apparently, it worked - people came in droves.

Bob Farrell recollected the first day in his book: "We ran out of ice cream and bananas. We bought all the hamburgers the store above us could grind. We cleaned out every hamburger bun, head of lettuce and tomato we could get from area stores."

In 1970 a new retail growth industry had just begun to boom - the enclosed shopping center. From Farrell’s standpoint, this was a perfect vehicle for growth - a captive market of mall shoppers, less up-front capital costs to construct a parlour, and all exterior maintenance handled by the shopping mall in exchange for a nominally higher rent. It was a win-win situation for Farrell. A lease agreement was signed for Woodfield Mall.

In 2019, the World's last Farrell’s Ice Cream Parlour closed.

The Illinois Locations:

• Ford City Shopping Center, 7451 S. Cicero Avenue , Chicago, IL.
• North Riverside Shopping Center, 7501 W. Cermak Rd., North Riverside, IL.
• Woodfield Mall, Schaumburg, IL.
• Northwoods Mall, 126 Northwoods Mall, Peoria, IL.

VISIT OUR FARRELL'S ICE CREAM PARLOUR SOUVENIR SHOP

INDEX TO MY ILLINOIS AND CHICAGO FOOD & RESTAURANT ARTICLES.

Compiled by Dr. Neil Gale, Ph.D.

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About Robert "Bob" Farrell
Robert "Bob" Farrell, who co-founded a popular chain of ice cream parlours that were the home of countless children's birthday parties, died Friday, August 14, 2015, in Vancouver after an extended illness.

His death was announced by Farrell's Ice Cream Parlours on its Facebook page late Friday. The company said Farrell passed away with his wife, Ramona, and family by his side. He was 87 years old.

Farrell, who was originally from Brooklyn, N.Y., opened the first Farrell's Ice Cream Parlour in Portland in 1963. By 1970, he had opened 55 shops throughout the West. The chain later expanded to more than 130 shops after it was sold to the Marriot Corp. in 1973, and Farrell remained the company's spokesman until just prior to its sale to an investment group in 1985. Several Farrells still operate in Southern California under a new company.

Later, Farrell became a part-owner of Pacific Coast Restaurants Inc. and helped build a string of Stanford's and Newport Bay restaurants in Oregon, Washington, and Northern California. In 1995, Farrell left the restaurant business and became a customer service consultant, speaking to employees of companies such as Nordstrom, Nike, and Safeway about putting customers' interests first.

And Farrell loved to talk about customer service, including an infamous anecdote about a diner who once was charged for an extra pickle at one of his restaurants. In the story, a regular customer had been receiving a free extra pickle whenever he asked for it, and was angered when a new waitress charged him a nickel for the extra pickle. The customer wrote Farrell, saying he would stop coming to the restaurant because of the charge. Farrell made amends with the customer by writing him a letter and offering a free ice cream sundae. The phrase "Give 'em the pickle" became a customer service motto for the company.

"The customer is the boss," Farrell said in 1989, recalling the incident. "There are three little words we always want them to say -- 'I'll be back.' There's not a better job in the world than making someone happy."

Farrell was born in 1927 in Brooklyn, New York, and joined the Air Force in 1945 after graduating from high school. After World War II ended, he served at radar stations in the Pacific Northwest. After completing his business degree, he worked as a salesman and manager for the Libby Foods company before opening his first ice cream parlour in Portland in 1963. Farrell made an appearance on TV's "The Merv Griffin Show," and in 1976, he received the Horatio Alger Award from Norman Vincent Peale. At one point, Farrell's held the record for the World's Largest Sundae in the Guinness Book of Records.

Farrell's ice cream shops had an old-fashioned feel to them and were a popular spot for birthday celebrations, which featured free sundaes and waiters singing "Happy Birthday."

One of the stories he would tell in his customer service presentations involved a birthday party gone awry not long after the first Farrell's opened. An upset customer came to pay his bill. Farrell learned that the man's son was celebrating his sixth birthday, but nobody had given him his free sundae or singing "Happy Birthday."

Farrell went straight to the fountain and made a sundae, topping it with a birthday candle. Then he asked the boy his name, stood up on a table, and yelled for everybody in the restaurant to be quiet.

"We made a mistake," Farrell said. "We didn't sing Happy Birthday to Alex, and I want all of you to help us sing it now."

The result was one ecstatic boy who became a loyal customer. Farrell said he continued to see Alex years later and that he still had the birthday photo taken at the restaurant.

"I didn't sell ice cream," Farrell said of his years with the ice cream parlour. "I sold a good time. The ice cream was the vehicle." 

INDEX TO MY ILLINOIS AND CHICAGO FOOD & RESTAURANT ARTICLES.

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VIDEOS

The Farrell's Ice Cream Parlour Restaurants Story.

Farrell's Ice Cream Parlour Restaurants Commercial.

Farrell's Ice Cream Parlour Restaurants Crew Delivering Farrell's 'Zoo.'

The Oldest Settlements, Villages and Towns in Illinois.

This is a short history of some of the oldest villages and towns in what is now the State of Illinois. Click on the hyperlinks for an in-depth history of the settlement.

PEORIA
Peoria was settled in 1680. French explorers René-Robert Cavelier, Sieur de La Salle (Sieur du La Salle is a title only: translating to "Lord of the Manor.") and Henri de Tonti built Fort Crevecoeur. But there is strong evidence that this area was inhabited as far back as 10,000 BC by Paleo-Indians.

Main Street, Peoria, Illinois

CAHOKIA
Considering Cahokia was bustling in the early 9th century, this is the oldest community in Illinois. This settlement was the most sophisticated pre-Columbian civilization north of Mexico. French Cahokia, founded in 1699, was not the first French outpost, but it was the earliest settlement that survived more than a few years. At its height, Cahokia had a higher population than London, England did during the same time period.

Cahokia Mounds

ALTON
The Alton area was home to Native Americans for thousands of years before the 19th-century founding by European Americans of the modern city. Historical accounts indicate the occupation of this area by the Illiniwek or Illinois Confederacy at the time of European contact. An early native settlement is demonstrated by archaeological artifacts and the now famous prehistoric Piasa bird painted on a cliff face nearby. The image was first written about in 1673 by French missionary Father Jacques Marquette who described seeing this mythical creature. Alton was developed as a river town in 1818 by Rufus Easton, who named it after his son. Easton ran a passenger ferry service across the Mississippi River to the Missouri shore. Alton is located amid the confluence of three significant navigable rivers: the Illinois, Mississippi, and Missouri. On July 31, 1837, the State legislature incorporated Alton as a city, with John Marshal Krum elected as Alton's first mayor. It was the site of the last Abraham Lincoln and Stephen Douglas debate in October 1858.

The Carved and Painted Piasa Bird in Alton, Illinois

KASKASKIA
Kaskaskia was a majorly important French colonial village. Its first stone church was built in 1714. It was then taken over by the Virginia militia during the Revolutionary War. Kaskaskia was designated as the capital of the Northwest Territory (1784-1800), and it even served as the capital of Illinois briefly.

Kaskaskia, Illinois - First Stone Church, Built in 1714.

SHAWNEETOWN
The village of Shawneetown was established in 1748 by the Pekowi Shawnee. Pekowi was the name of one of the five divisions (or bands) of the Shawnee Indians. Some 60 years later, it was visited by Lewis and Clark. In 1816, the first bank chartered in Illinois was in Shawneetown. A devastating flood went through the area in the 1930s, leading to a near abandonment of "old Shawneetown."

When the State Bank of Illinois was built in 1839-1841 in a Greek Revival style, the building featured five Doric columns, which is the view as unusual as normally, buildings would have an even number. The building was built to house the offices of the Bank of Illinois at Shawneetown. When the bank opened its doors in 1841, banks had the right to print and issue their own paper money. A piece of bank-issued paper money was called a "banknote." The Bank suspended operations in 1843, but the building housed numerous financial institutions from 1854 to the 1930s. Note the water tank for public drinking.

EDWARDSVILLE
Edwardsville holds the distinction of being the third oldest city in Illinois. In 1805, Thomas Kirkpatrick moved up to this area and named it after his good friend, Ninian Edwards, hence Edwardsville. Five Illinois governors have come from Edwardsville.

Frank Catalano stood in front of his "Hi-Way Tavern" in Edwardsville, Illinois for this photograph while Route 66 was being repaved in 1939.

More of the oldest towns in Illinois: 

• Illinoistown; was a central Mississippi river crossing settlement to the west.
• Prairie du Rocher; According to Jesuit history, Prairie du Rocher was incorporated into a village in the year 1722. 

Compiled by Dr. Neil Gale, Ph.D.