June 8, 1974, the rock group KISS made an appearance at the Woodfield Shopping Center in Schaumburg, Illinois, to promote the “Great KISS Off” kissing competition.
The contest began June 8 at noon, with 11 couples from across the country competing. These couples had already participated in a preliminary round for radio stations near their homes and were ready to win the big prize. At stake was an eight-day cruise to Acapulco and a place in the Guinness Book of World Records.
After more than 114 hours, Woodfield Mall finally had a winning couple. Vinnie Torro and Louise Heath, the kissing couple, successfully locked lips as part of the Great Kiss Off of 1974—and the rock band KISS, for whom the event was named, was happy to play their part.
Each couple was given a five-minute break every hour. They were also incentivized with a big kickoff for the event led by WCFL’s superjock, Larry Lujack.
Compiled by Dr. Neil Gale, Ph.D.
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