|Grand Opening 1/4 page Newspaper Advertisement for May 30, 1924.|
|Swimming Pool Slide|
|Swimming Pool Steel Diving Tower|
A change came for the 1927 season. The entire park was only open on Saturdays (at 6:00 pm), Sundays, and Holidays (at 2:00 pm), although the saltwater swimming pool was open daily.
|The Whip, offseason|
After the Great Depression began in 1929, the concessions and rides were sold. The theater disappeared, but the ballroom remained open.
The ballroom was originally on the 2nd floor but later was moved to the first floor. It seated 1680 people with standing room for another 600. The dance floor would hold 500 couples at once. The ballroom alone drew 50,000 to 60,000 persons a year during its peak period.
Summarizing his reasons for closing White City in 1957, Marlow said, "The days of the big bands in the big ballrooms are gone."
Compiled by Dr. Neil Gale. Ph.D.