The entire store was build on wheels making it portable. Its glass walls and cantilevered roof were suspended from a mast anchored to a truck chassis; the foundation of the building.
Originally, the plan was to sell ice cream in Chicago in the summer and then move the North Pole to Florida for the winter months. Goldberg considered creating a series of these stores to be served by a "mother-truck" where the ice cream would be manufactured enroute and distributed to the stores.
Stores could be installed in a parking lot in a downtown area or other high-traffic spot.
The inventive little building was influenced by Buckminster Fuller's Dymaxion House, which featured a similar roofing system.
|A Dymaxion House|